As the lines between high-end and low-end products blur, MWV offers solutions to enhance the luxurious look and feel of cosmetic products. MWV recommends elevating primary packaging to include decorative finishes and aesthetic coatings. For example, MWV has introduced new decorative enhancements to its Calmar Melodie pump and Clikit IP fragrance solutions, including iridescence, sparkle, soft touch, metallized lacquering and custom printing of any pattern or image through sublimation. Stop by MWV’s booth to also learn about additional new product offerings, green products, methods of economizing on packaging and shifting products to meet consumers’ needs. Booth F9